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About Minaye Flowers

About Minaye Flowers

Minaye Flowers PLC is a family owned and operated grower, exporter and distributor of premium quality range of fresh cut flowers (Roses). We have been growing roses since 2004. We are located in Bishoftu(Debrezeit), and Awash Melka, Ethiopia at an altitude of 1950 and 2050 meters above sea level respectively. This prime location gives us an advantage to grow high quality roses and higher yield.

We deliver to a variety of markets with focus on distributors and wholesale suppliers. We employ over 650 people and have a production that covers nearly 30 Hectares on different conditions of soil and climate that allow greater security of production and better adaptation to customer needs.

Our family atmosphere at the farm has curated a fun-loving culture that is warm and welcoming which in turn has helped us to be a big player in Ethiopia’s flower export industry.


The MPS Socially Qualified certification guarantees that our products are cultivated in good working conditions and that we meet strict health, safety and terms of employment requirements.

Fair Flowers Fair Plants is a label attached to flowers and plants that originate from growers that meet the highest demands related to the environment and personnel, when it comes to issues such as working.

The MPS-ABC certificate is more than just a certificate.It is a unique world standard and works as a bench-mark in demonstrating to what extent your operations are environmentally friendly.


To be one of the leading Rose growers and exporters in the world by 2025, supplying quality Roses and becoming a preferred supplier in a diversified international market while maintaining social and environmental sustainability.


Minaye Flowers has the following missions to accomplish:

  • Grow and export quality Roses that are internationally competitive by continuously improving quality
  • Continuously enhance employees’ knowledge, skills and attitude.
  • Be committed to the social and environmental sustainability of the community we work in
  • Expand the business to help generate much needed foreign currency to support the country’s development, create employment to youth and be efficient and profitable

Organizational Values

Minaye Flowers has committed itself to promote the following organizational values both at institutional level and among its staffs.

  • Quality
  • Team Work
  • Safety
  • Customer Service
  • Ownership
  • Environmentally Sustainable
  • Efficiency & Effectiveness
  • Commitment & Loyality
  • Integrity & Transparency